Top SEO Trends to Focus on in 2020 (part 2)

4. Expertise, Authoritativeness, and Trustworthiness

The most update SEO trends reveal that Google favors expert, authoritative, and trustworthy websites. Backlinko refers to those three due to the Domain Authority 2.0.

According to Backlinko, Expertise, Authoritativeness, and Trustworthiness (E-A-T) has been a neighborhood of Google’s Quality Rater Guidelines for several years. However, the program giant appears to be mentioning it tons nowadays.

So, apart from publishing high-quality, relevant content, confirm that you simply also work on your site’s E-A-T.

5. Visual Search Optimization

The advent of smartphones equipped with highly qualified cameras gave birth to visual search. So what’s this emerging SEO trend this year?

Visual search uses real-life images such as photos and screenshots to find out anything online. As an example, using Google Lens to seek out a dress or Pinterest to try to to a method match are samples of visual searching.

Even if you’re not within the apparel industry, it’s still advisable to optimize your pages for visual search. But if you don’t skills, be happy to follow the fast tips below.

• Use images relevant to the topics of your page.

• Make sure that you are using high-resolution images.

• Use multiple images, particularly in long-form content.

• Optimize the titles and descriptions of your image.

• Optimize the file sorts and dimensions of images.

• Don’t forget to include captions and feature alternative text (alt-text).

6. Voice Search Optimization

With the growing popularity of voice assistants and smart speakers, optimizing your pages for voice search is a superb move.

A study conducted by Adobe Analytics shows that 91 percent of brands that they surveyed were already making significant investments in voice. A substantial percentage of the respondents believe that voice can help drive conversion, increase revenue, and improve user experience.

In a separate report released by SEMRush last year, it predicted that half all online searches this year are going to be made through voice. There’s little question that voice search optimization is one among the SEO trends that you simply should prioritize this year.