Your website represents your business. If the content writing in your website is confusing, sloppy, and bloated, your brand will also look confusing, sloppy, and bloated. As a result, you will lose sales, even if your products or services are very good.
On the other hand, good web content writing can help you across the board. Your posts will be shared more, your pages will earn more backlinks and your site will earn trust the moment visitors surf on.
Follow these following tips when writing content to reap the rewards of quality content for your website.
- Understand your audience
Think about who you are trying to reach before putting your fingers to keyboard. Before starting to write content, clearly answer these questions: Who is your primary audience? What about a secondary audience that can influence and inform your primary audience? How will they find your site online?
For example, if you’re creating a website for a law firm, your primary audience may be existing clients. But your secondary audience is much broader and may include other attorneys like law reporters, or ones who will need your services in the future. You need to make sure that your content is accessible and interesting to all of these types of audiences.
Remember that your audience are hunting for information or a product to purchase. And they all consider the same things: Can your website offer what they’re in need? And can they find it easily?
They find web content through different paths like search engine results, social media sharing, email sharing, and links from other websites. That first method is very important. Your text may be very informative and well-written, but if it’s not optimized for search engines, there will be just few people that can find it. So, think about what search key words would they type into Google and make sure to include those key words in your content’s headlines and sub-headers.