Four steps to help SEO website more successful

SEO is a long and laborious plan where you should hire a service company in charge or hire your own SEO specialist. They will help you research and modify your strategy to maximize results and achieve your marketing, sales, and business goals.

However, whether you hire a service or hire an SEO staff, or you can’t even afford it, you can do your own research through four steps to make your website SEO more successful, including:

1. Object research

SEO services companies have a deep understanding of their audience. They did the research and research into the target market. They know who your customers are and what you want from your business, product or service. SEO firms also know what questions and problems your target audience might ask common. If you want to be successful in managing or tracking SEO strategy, you need to understand your target market at this level.

Even if you’ve developed marketing campaigns for your target audience, audience research will evaluate the effectiveness of your previous campaigns. Consumers may change over time. If you use the outdated list of audiences, it can cause your SEO strategy to fail, which doesn’t help you or your company. Once you’ve researched your audience, you can take the next step to launch your plan.

2. Competitor analysis

Competitor analysis can bring a lot of useful information to you, which is why it is a core part of SEO management. Whether you are partnering with an SEO agency or managing in-house SEO specialists, do a plan for competitor analysis through their web design . To analyze your competitors, you’ll have to target the following audiences:

Direct competitors:  These are the businesses you compete with offline and online. You may already have a list of direct competitors to reference by searching for them on Google. Now, you need to find out how they have an online presence and their investment in SEO.

Indirect competitors: These are the companies you compete in the search results for. For example, two manufacturing firms may compete for the search term “local manufacturing company”, even though they manufacture different products.

As part of competitor analysis, you need to determine your competitor’s SEO strategy. In some cases, you may find that your direct competitor doesn’t have an SEO strategy. That is when you should turn your competitors indirectly, since most of them rank high in search results for SEO.

3. Website optimization

With your target market and top competitors already researched, your company can begin the process of optimizing e-commerce website design for SEO. This process can take time and knowledge, so assign this task to a professional or professional website design company. For example, if you have 25 pages to edit on your website, you or your team may not be able to afford to optimize all of them in a month.

4. Monthly report

Like other digital marketing strategies, SEO uses data for analysis. The data presented on your website will help you measure the success and performance of your SEO strategy. Additionally, you can find areas for improvement and make data-driven decisions when it comes to your next move.

With professional SEO manager, you can solve this problem using Google Analytics tool. This tool allows you to track traffic to your web design, including location, age, device, demographics, … No matter how you approach the report, turn the report. The report becomes a part of your SEO management so that it can be improved or improved.

20 things to note when SEO Website (Part 4)

14. Use internal links with related documents

The site structure can be strengthened continuously by using internal links. We know Google will penalize backlinks with exact matches if done too much.

Also, keep in mind that built-in content with internal links from sections like headers, footers, or sidebars is less valuable than contextual links from body.

Whenever you publish new content. Keep in mind when you can refer to old content in relevant cases and link to that content. Your focus is to highlight the pages that you consider to be most important.

Hướng dẫn tối ưu seo website hiệu quả nhanh chóng và bền vững

15. Links to external pages with related text as well

There are signs that linking to other relevant websites can help boost your rankings. If you have something relevant and helpful to share with the world and your audience, link away. It will help you build relationships and incentives that will return.

16. Actively get links to your website

If you are not affiliated with others, why would you expect them to link to you? However, you will also have to work for those backlinks.

Try to build relationships and provide value and links will come.

17. Constantly adding new, high-quality content

Although adding more content doesn’t guarantee you higher rankings or more traffic. But one thing is certain: The more content you have, the higher your chances of getting more traffic.

Tất tần tật những điều cần biết về SEO và thiết kế web chuẩn SEO

18. Content updates work best after a while

Updating and improving old content that works well can really help you with search engine rankings. Don’t just do this for the best content, but also for old content that has never met user intent.

19. Check your schema markup

Or add it if you don’t have a Schema yet. However, don’t rush to do this first. Although Schema Markup and Structured Data. It may be helpful, but other things like properly optimizing your titles are more important. Once you’ve done those, you can also take a look at Schema Markup.

To test your implementation, you can use the Google Structured Data Testing Tool. Usually, this works best for ecommerce stores. But also can be used by blogs and informational sites to their advantage.

20. Track your results with Google Search Console

Google Search Console is your best friend. You can also track everything with Google Analytics. However, when it comes to SEO, Search Console is the right monitoring tool.

Google Analytics tracks users after they visit your website. While Search Console tracks them from the Google side, on the search results pages themselves.

So for the best, best results if you use Search Console. Not only does it show you how your content is performing in Google, but it also accurately identifies a lot of SEO problems your website is likely to encounter.

20 things to note when SEO Website (Part 3)

8. Optimize your website’s loading speed

Download speed is important. Some studies show: You can lose a 7% conversion rate for every second your website takes to load more.

Speed ​​fixes include things like image size and JavaScript. Another thing that affects the speed of your website is the server. Make sure you have a good host.

Viết content chuẩn seo lên top google sau 30 ngày

9. Hierarchy & navigation of your website

Structure is one of the often overlooked SEO best practices. That’s why you need SEO before you start creating a website. The way of navigation determines how deep you click on the pages. And Google encourages the linking pages not to be too far away.

10. Use Secure HTTP Protocol

Google favors websites with secure connections. Especially when sensitive data is sent through them. So if you have a login page, a payment system, it needs to run over HTTPS.

Warning : Switching from HTTP to HTTPS could have a negative impact on rankings if done wrong. Be sure to follow the instructions for moving HTTP to HTTPS.

11. Optimize images for SEO

One of the biggest problems with images is related to their size. The BIG image will take longer to load. They make your website load slowly.

Make sure you adhere to the following rules:

  • Compress images with a tool like Smush for WordPress or ShortPixel
  • Display them at the right size and don’t just shrink them with CSS
  • Load the image out of the user’s view later, with LazyLoad

However, image optimization doesn’t end here. Make sure you also add a Title and related Alt Tags to the image.

Hướng dẫn tối ưu seo website hiệu quả nhanh chóng và bền vững

12. Use video in your content

Not too many people do this. You can add videos to support your content. Or you can even resubmit the full content and then link it. For example, if you have a great article, turn it into a video. Then, embed the video in the content and also link back to the post from your video description.

Each social media platform requires a different strategy. What works on Facebook might not work on Instagram or LinkedIn.

13. Perform regular website audits

Checking your website is useful for uncovering small issues that can turn out to be big ones. Over time, small changes start to sneak in, and sometimes, things can escalate. Checking your site regularly will help spot problems early on. From there, fix them before things go bad.

20 things to note when SEO Website (Part 2)

4. Use the main keyword in the title and description

The title tag and meta description are really important for SEO. For the first time, Google actively searched for keywords inside. Your title tag to find out if the content is relevant to search queries.

Second, these headlines influence TLB. Which means more clicks to your website.

The trick is you can add keywords in the title. Studies show that users want to see keywords within the title or description. That’s also why Google puts their keywords in bold text all the time.

5. Write content that is optimized for your users and Google

Follow that order. Your users first, then Google. Writing well-optimized content is one of the most important SEO best practices. 

6. Use short and human-friendly URLs

Warning : Don’t change the URL that is indexed by Google without doing the proper 301 redirect. This can have a big impact on your rankings. It’s always the best idea to get the URL in the first place and stick with it.

URL length is not a ranking factor. But having a correlation between shorter URLs is likely to yield higher rankings. It’s possible that better optimized pages just need cleaner URLs. But notice, this is just “Maybe”. It is important that a URL should accurately describe what the content is about . This way there will be more chances that people will click on them. In fact, it increases CTR by up to 45%. The keywords inside the URL also help Google find out what the content is about.

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7. Make sure your website is mobile friendly

In this day and age, most people are browsing the web on their phones. More than 50% of traffic on most websites comes from mobile searches. If your website is not properly optimized for padded mobile use. You could lose a lot of traffic.

Google uses mobile-first indexing. That means they’ll be looking at the mobile version of the website first. The site will then rank.