Promotion forms in popular marketing (Part 2)

3. Promotions on special occasions

Businesses, shops always have a plan in advance about all the holidays that can be promoted for customers: Noel, Thanksgiving, company birthday programs, store opening etc. Promotions, discounts on special occasions business units are always selected to boost sales. No matter what industry you do in your business, you can rely on special days to attract customers.

4. Lucky draw

In order to attract customers to know more about their products, organizing the lucky draw program right at the business location is also an effective marketing promotion that businesses should consider.

After buying with a certain value order, customers will be drawn to receive prizes, gifts, products, etc. This will create excitement for customers when shopping, stimulating the demand of consumers.

5. Customer gratitude promotion

This is considered as a gift for customers who have always trusted to use your product. Sometimes, businesses should create a special customer gratitude program instead of a thank you and thereby create general or separate promotions for each customer. For example, on the customer’s birthday, the customer has the priority to buy at the store discount, while other customers still have to buy at the original price.

In case customers have purchased products here and provided personal information, on their birthday, customers will be able to buy any product at the store at a preferential price compared to customers. other. This promotion not only helps businesses sell more products, expand the customer file, but also helps customers feel more interested and appreciated.

6. Promotional incentives for loyalty cards and membership cards

Currently, most stores and supermarkets have loyalty card programs, membership cards for customers every time they shop, many businesses and shops also choose this form to retain their customers.

By using loyalty cards, not only will you get a loyal customer base, but also point-of-sale promotions also bring in many new customers. If your company has an attractive redemption policy, the high accumulation rate is not much different from other promotions, even hot because the value of the card is long term.

Promotion forms in popular marketing (Part 1)

1. Discount, inventory discharge

Products always change with each season, changing models, product trends is inevitable. Therefore, businesses and stores all want to push inventory to recover capital, reduce risks and update new models. You can liquidate and discharge inventory, samples, defective goods with discounts usually from 40% to 90% depending on each group of goods as well as the size of the business unit.

Normally, when an enterprise conducts any form of promotion in marketing, the cost of such promotion is recorded into the company’s expenses (helping to reduce corporate income tax). The purpose of reducing and discharging inventory is to stimulate people to buy, so it is widely publicized, has great coverage, stimulates many groups of people to come, helping to achieve the goals of the business.

For example, when mobile operators implement the 50% promotion, they will have to announce publicly and expect that there will be a number of customers because of that program to top up. If they do not notify but only automatically add money each time the customer deposits, the number of top up customers will be very small.

This can be said to be one of the most effective forms of marketing promotions applied by many businesses.

2. Offering a discount voucher

Instead of cashing, merchants often choose to give discount vouchers to keep customers from buying their products. It could be a voucher worth of goods, it could also be a vocher used to buy goods with a discount, etc.

For example, when a customer buys item A, he gets a gift voucher of item B. The customer who uses this coupon will be able to buy item B at a discounted price of 50% compared with the customer without the voucher. The use of vouchers, discount vouchers is an effective way to keep customers from using the company’s products for a long time, and is a form of business promotion that cannot be ignored.