4. Use the main keyword in the title and description
The title tag and meta description are really important for SEO. For the first time, Google actively searched for keywords inside. Your title tag to find out if the content is relevant to search queries.
Second, these headlines influence TLB. Which means more clicks to your website.
The trick is you can add keywords in the title. Studies show that users want to see keywords within the title or description. That’s also why Google puts their keywords in bold text all the time.
5. Write content that is optimized for your users and Google
Follow that order. Your users first, then Google. Writing well-optimized content is one of the most important SEO best practices.
6. Use short and human-friendly URLs
Warning : Don’t change the URL that is indexed by Google without doing the proper 301 redirect. This can have a big impact on your rankings. It’s always the best idea to get the URL in the first place and stick with it.
URL length is not a ranking factor. But having a correlation between shorter URLs is likely to yield higher rankings. It’s possible that better optimized pages just need cleaner URLs. But notice, this is just “Maybe”. It is important that a URL should accurately describe what the content is about . This way there will be more chances that people will click on them. In fact, it increases CTR by up to 45%. The keywords inside the URL also help Google find out what the content is about.
7. Make sure your website is mobile friendly
In this day and age, most people are browsing the web on their phones. More than 50% of traffic on most websites comes from mobile searches. If your website is not properly optimized for padded mobile use. You could lose a lot of traffic.
Google uses mobile-first indexing. That means they’ll be looking at the mobile version of the website first. The site will then rank.