20 things to note when SEO Website (Part 2)

4. Use the main keyword in the title and description

The title tag and meta description are really important for SEO. For the first time, Google actively searched for keywords inside. Your title tag to find out if the content is relevant to search queries.

Second, these headlines influence TLB. Which means more clicks to your website.

The trick is you can add keywords in the title. Studies show that users want to see keywords within the title or description. That’s also why Google puts their keywords in bold text all the time.

5. Write content that is optimized for your users and Google

Follow that order. Your users first, then Google. Writing well-optimized content is one of the most important SEO best practices. 

6. Use short and human-friendly URLs

Warning : Don’t change the URL that is indexed by Google without doing the proper 301 redirect. This can have a big impact on your rankings. It’s always the best idea to get the URL in the first place and stick with it.

URL length is not a ranking factor. But having a correlation between shorter URLs is likely to yield higher rankings. It’s possible that better optimized pages just need cleaner URLs. But notice, this is just “Maybe”. It is important that a URL should accurately describe what the content is about . This way there will be more chances that people will click on them. In fact, it increases CTR by up to 45%. The keywords inside the URL also help Google find out what the content is about.

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7. Make sure your website is mobile friendly

In this day and age, most people are browsing the web on their phones. More than 50% of traffic on most websites comes from mobile searches. If your website is not properly optimized for padded mobile use. You could lose a lot of traffic.

Google uses mobile-first indexing. That means they’ll be looking at the mobile version of the website first. The site will then rank.

The top Do-it-yourself SEO Tips you need to know (Part 2)

  1. DIY Public Relations

Although link authority is one of the main components of SEO, purchasing links is forbidden by search engines like Google and Bing. As a result, public relations come into play. If you have your own PR representatives, work with them in order not to invalidate their efforts. If you’re doing it yourself, please read on.

Google advises site owners to build obliging websites that they want to tell their friends about to visit over and over. This is Google’s answer to the question “how to get more links ethically?”

You should produce content that must be targeted to different segments of the media. Then, these contents will become conversation starters with different sites, as an enticement that let them write about or link to.

  1. Build Your Social Media Network

Join Twitter and at least one other social media platforms such as Facebook, Instagram, Pinterest, LinkedIn. Joining social media helps you to connect with your customers and offers a number of audiences for your content.

Nurturing these relationships develops your SEO in the long term. Increasing the view of your content also helps in increasing the likelihood that some of those audiences will blog about or link to it.

  1. Understand Google Analytics

You can’t optimize what you don’t measure. The importance of digital marketing analytics is nearly the same with financial reports in business.

So, try to understand basically about Google Analytics (or any other web analytics package your business uses). In Google Analytics, read the reports under Acquisition > All Traffic > Channels. Clicking on “Organic Search” will help you to analyze performance for your SEO program.

  1. Read an SEO Blog

Study an SEO guide such as my blog. Then subscribe to another SEO blog.

There are some helpful and free beginner SEO guides like Search Engine Land’s “Guide to SEO,” Moz’s “The Beginner’s Guide to SEO,” and Google’s “Search Engine Optimization Starter Guide.”

  1. Ask Questions

If you are stuck or have any question, join SEO communities like Google’s Webmaster Forum, WebmasterWorld Forum, Search Engine Watch Forum, to ask for instruction.