Search engine optimization (SEO) is not advertising, but it still costs time and money. If you have the money but don’t have time, an SEO agency or consultant is an option. But if you don’t have enough money, use these do-it-yourself SEO tips to improve your organic rankings.
1. Master Keyword Research
Always begin with keyword research, don’t assume that you know what consumers want.
You may understand your industry jargon clearly, but your prospects might use different words and phrases to refer to your services or goods. Keyword research provides an understanding of the terms that consumers use to find your products. It also helps to judge the demand for them.
The best keyword research tools offer a quantitative demand score that helps define the relative value in directing each keyword theme. There are many popular free keyword research tools such as Google Trends, Keyword Shitter; AdWord & SEO Keyword Permutation Generator; Google Correlate; Keywords Everywhere.
2. Understand Your Competition
Search for the most important products and services you offer and note the top ranked websites in the search results, those that have the same business model with you and also the ones that don’t have the same one with you but compete for the same searches.
Also, remember their reviews and remark their social media activities to discover what their customers think unlike what you hear, or not, from your own.
3. Plan Your Site
By defining what consumers want and the keywords they use to find those products and services, identify your website to address those search queries.
Use long keyword themes which are longer and more specific in blog posts and FAQ pages.
4. Optimize Your Site
The next step is to optimize your site for search engines, accessibility, and performance. Website optimization is the process of using controlled experimentation to increase a website’s overall quality to drive business goals. If your website ranks highly in search engine results, is easy to use and loads quickly, it can help to increase your traffic and prevent user frustration.
5. Produce Regular Content
You don’t need to post content every day but publish your own content regularly, maybe weekly or at least monthly updates. New content is an important factor in keeping site visitors interested and coming back for more, so it will lead to higher search engine rankings. When writing new content, remember that each page should have at least 350 words.
Content does not need to be text, it can be a video with transcripts, or photographs with short textual descriptions.