14. Use internal links with related documents
The site structure can be strengthened continuously by using internal links. We know Google will penalize backlinks with exact matches if done too much.
Also, keep in mind that built-in content with internal links from sections like headers, footers, or sidebars is less valuable than contextual links from body.
Whenever you publish new content. Keep in mind when you can refer to old content in relevant cases and link to that content. Your focus is to highlight the pages that you consider to be most important.
15. Links to external pages with related text as well
There are signs that linking to other relevant websites can help boost your rankings. If you have something relevant and helpful to share with the world and your audience, link away. It will help you build relationships and incentives that will return.
16. Actively get links to your website
If you are not affiliated with others, why would you expect them to link to you? However, you will also have to work for those backlinks.
Try to build relationships and provide value and links will come.
17. Constantly adding new, high-quality content
Although adding more content doesn’t guarantee you higher rankings or more traffic. But one thing is certain: The more content you have, the higher your chances of getting more traffic.
18. Content updates work best after a while
Updating and improving old content that works well can really help you with search engine rankings. Don’t just do this for the best content, but also for old content that has never met user intent.
19. Check your schema markup
Or add it if you don’t have a Schema yet. However, don’t rush to do this first. Although Schema Markup and Structured Data. It may be helpful, but other things like properly optimizing your titles are more important. Once you’ve done those, you can also take a look at Schema Markup.
To test your implementation, you can use the Google Structured Data Testing Tool. Usually, this works best for ecommerce stores. But also can be used by blogs and informational sites to their advantage.
20. Track your results with Google Search Console
Google Search Console is your best friend. You can also track everything with Google Analytics. However, when it comes to SEO, Search Console is the right monitoring tool.
Google Analytics tracks users after they visit your website. While Search Console tracks them from the Google side, on the search results pages themselves.
So for the best, best results if you use Search Console. Not only does it show you how your content is performing in Google, but it also accurately identifies a lot of SEO problems your website is likely to encounter.