SEO is a long and laborious plan where you should hire a service company in charge or hire your own SEO specialist. They will help you research and modify your strategy to maximize results and achieve your marketing, sales, and business goals.
However, whether you hire a service or hire an SEO staff, or you can’t even afford it, you can do your own research through four steps to make your website SEO more successful, including:
1. Object research
SEO services companies have a deep understanding of their audience. They did the research and research into the target market. They know who your customers are and what you want from your business, product or service. SEO firms also know what questions and problems your target audience might ask common. If you want to be successful in managing or tracking SEO strategy, you need to understand your target market at this level.
Even if you’ve developed marketing campaigns for your target audience, audience research will evaluate the effectiveness of your previous campaigns. Consumers may change over time. If you use the outdated list of audiences, it can cause your SEO strategy to fail, which doesn’t help you or your company. Once you’ve researched your audience, you can take the next step to launch your plan.
2. Competitor analysis
Competitor analysis can bring a lot of useful information to you, which is why it is a core part of SEO management. Whether you are partnering with an SEO agency or managing in-house SEO specialists, do a plan for competitor analysis through their web design . To analyze your competitors, you’ll have to target the following audiences:
Direct competitors: These are the businesses you compete with offline and online. You may already have a list of direct competitors to reference by searching for them on Google. Now, you need to find out how they have an online presence and their investment in SEO.
Indirect competitors: These are the companies you compete in the search results for. For example, two manufacturing firms may compete for the search term “local manufacturing company”, even though they manufacture different products.
As part of competitor analysis, you need to determine your competitor’s SEO strategy. In some cases, you may find that your direct competitor doesn’t have an SEO strategy. That is when you should turn your competitors indirectly, since most of them rank high in search results for SEO.
3. Website optimization
With your target market and top competitors already researched, your company can begin the process of optimizing e-commerce website design for SEO. This process can take time and knowledge, so assign this task to a professional or professional website design company. For example, if you have 25 pages to edit on your website, you or your team may not be able to afford to optimize all of them in a month.
4. Monthly report
Like other digital marketing strategies, SEO uses data for analysis. The data presented on your website will help you measure the success and performance of your SEO strategy. Additionally, you can find areas for improvement and make data-driven decisions when it comes to your next move.
With professional SEO manager, you can solve this problem using Google Analytics tool. This tool allows you to track traffic to your web design, including location, age, device, demographics, … No matter how you approach the report, turn the report. The report becomes a part of your SEO management so that it can be improved or improved.