Search engine optimization remains an evolving industry. The SEO trends within the recent years were proof of how its growth, development, and practices have changed.
In this article, we compiled the top SEO trends that you simply should remember of if you would like to remain relevant this 2020.
1. Content is King
Content remains king this 2020. And, it’ll probably be the case, not just this year, but within the future also.
High-quality content still has the foremost impact when it involves search ranking. Regular publishing of excellent content will help your website rank organically for relevant keywords and search terms.
If you would like Google to favor your sites, confirm that your content is:
• Free of spelling and grammar mistakes
• Adds value to your audience
2. User-Focused Optimization
The best thanks to optimize for BERT is to write down naturally.
Google has fully applied BERT – a tongue processing model – to Google Search. The aim of BERT models is to make sure that users will get the simplest content match for his or her queries.
Before, the search algorithm of Google relies on keywords heavily to match user queries with answers. However, the tech giant realized that it’s not the foremost efficient way of providing relevant answers to people.
BERT allows Google Search to know the context and intent behind a question. So, what’s it now for you? In order to put it in perspective, you can’t optimize for BERT; however, you’ll optimize your content for your audience.
Simply put, write good content for your audience.
3. Optimization With AI
You probably know by now how Google uses AI to enhance Search. As more people go browsing to seek out things and conduct transactions, Google’s algorithm will still grow smarter.
There’s little question that AI has played an important role within the way we optimize our content. And this year, we’d like more AI tools to make better content and gather more data.