Off-page SEO is a collection of techniques implemented outside the scope of a website, including link building through social media channels, social media bookmarking, etc.
The purpose is helping to increase the credibility of the website for users and Google, helping the website rank better on search results, attracting more goods. thousands of visits to the website, increase conversion rates, improve branding.
If the OffPage SEO strategy is successful, then surely the website owners will benefit a lot such as:
Increase Rank – The website has a higher chance of being ranked by the boss on the search results page and this also means that more traffic will increase.
Increase PageRank – Page power ranking is a number between 0 and 10 that shows the importance of a website in the eyes of Google. This Google no longer updates publicly, but in my experience it still works very well.
It’s the system invented by Larry Page and Sergey Brin (the founders of Google) and one of the reasons why Google is so successful at showing the best match to searchers.
PageRank: This is just one of the 250 ranking factors that Google is using to rank websites.
More Chances of Getting New Visitors – Higher rankings also mean more exposure because when a website ranks in the top position: it gets more backlinks, more visits and more. share on more social networks. It’s like a never ending sequence of events, etc.
Confidence settings – In addition to the above, Google recently came up with the concept: Expertise, Authority and Trustworthiness (E-A-T), which plays a key role in rankings and is directly related to OffPage SEO.
Simply put, Google wants to rank webpages that exhibit high domain expertise and authority on a topic and one of the ways to ensure that the sites chosen by the algorithms can be trust, through the number of types of backlinks.
For example, if you want to be considered an expert on a topic, it is not enough just to say that you are an expert, it is not enough for other relevant websites to agree and this is shown through pointing links. to your website.