Promotion forms in popular marketing (Part 2)

3. Promotions on special occasions

Businesses, shops always have a plan in advance about all the holidays that can be promoted for customers: Noel, Thanksgiving, company birthday programs, store opening etc. Promotions, discounts on special occasions business units are always selected to boost sales. No matter what industry you do in your business, you can rely on special days to attract customers.

4. Lucky draw

In order to attract customers to know more about their products, organizing the lucky draw program right at the business location is also an effective marketing promotion that businesses should consider.

After buying with a certain value order, customers will be drawn to receive prizes, gifts, products, etc. This will create excitement for customers when shopping, stimulating the demand of consumers.

5. Customer gratitude promotion

This is considered as a gift for customers who have always trusted to use your product. Sometimes, businesses should create a special customer gratitude program instead of a thank you and thereby create general or separate promotions for each customer. For example, on the customer’s birthday, the customer has the priority to buy at the store discount, while other customers still have to buy at the original price.

In case customers have purchased products here and provided personal information, on their birthday, customers will be able to buy any product at the store at a preferential price compared to customers. other. This promotion not only helps businesses sell more products, expand the customer file, but also helps customers feel more interested and appreciated.

6. Promotional incentives for loyalty cards and membership cards

Currently, most stores and supermarkets have loyalty card programs, membership cards for customers every time they shop, many businesses and shops also choose this form to retain their customers.

By using loyalty cards, not only will you get a loyal customer base, but also point-of-sale promotions also bring in many new customers. If your company has an attractive redemption policy, the high accumulation rate is not much different from other promotions, even hot because the value of the card is long term.

Promotion forms in popular marketing (Part 1)

1. Discount, inventory discharge

Products always change with each season, changing models, product trends is inevitable. Therefore, businesses and stores all want to push inventory to recover capital, reduce risks and update new models. You can liquidate and discharge inventory, samples, defective goods with discounts usually from 40% to 90% depending on each group of goods as well as the size of the business unit.

Normally, when an enterprise conducts any form of promotion in marketing, the cost of such promotion is recorded into the company’s expenses (helping to reduce corporate income tax). The purpose of reducing and discharging inventory is to stimulate people to buy, so it is widely publicized, has great coverage, stimulates many groups of people to come, helping to achieve the goals of the business.

For example, when mobile operators implement the 50% promotion, they will have to announce publicly and expect that there will be a number of customers because of that program to top up. If they do not notify but only automatically add money each time the customer deposits, the number of top up customers will be very small.

This can be said to be one of the most effective forms of marketing promotions applied by many businesses.

2. Offering a discount voucher

Instead of cashing, merchants often choose to give discount vouchers to keep customers from buying their products. It could be a voucher worth of goods, it could also be a vocher used to buy goods with a discount, etc.

For example, when a customer buys item A, he gets a gift voucher of item B. The customer who uses this coupon will be able to buy item B at a discounted price of 50% compared with the customer without the voucher. The use of vouchers, discount vouchers is an effective way to keep customers from using the company’s products for a long time, and is a form of business promotion that cannot be ignored.

The power of Content Marketing for your sales strategy

Why do businesses pay more attention to Content Marketing in their marketing campaigns? Join us to find the answer through the article below.

Referring to Marketing, certainly can not ignore an extremely popular type, which is Content Marketing. This type is present in almost all forms of Marketing and plays an important role in the marketing and promotion strategies. So what is Content Marketing? How is it different from regular content and how influential? We will all answer below.

Content is the entire text, videos, images, infographics, … displayed on the website that any user can see. Accordingly, Content marketing is a form of content marketing that individuals and businesses often use in communication strategies.

Businesses will use Content Marketing to create content that attracts, attracts and has value that is useful to their customers for information about the products that they provide.

Bill Gates has once said: “Content is king”, enough to see the importance and influence of this type. So how important is content marketing?

Provide enough information

Any content that is built up contains essential information about an issue, service or product that the individual business wants to share with customers on the website. Content Marketing can range from health, beauty, fashion to electronics, accessories, consumer products, …

From providing information, the content will help Google understand the information and activities on the website of the business. That will help evaluate the trustworthiness and usefulness of the website for Google to make it to the top when users search.

Traffic increase

Traffic increase here is understood as the process of increasing the number of users finding your website through the search engines, most commonly google. The more attractive and useful the content will attract more users to visit. At the same time, optimize user experience and bring effectiveness in content marketing strategy.

Increase authority for your business

Content Marketing can turn businesses into leaders in the field they provide. Quality content will understand and deliver the value that customers need. From there, it encourages regular customers to return to the website of the business, helping the personal name and business to be increasingly enhanced, creating absolute trust for users.

Conversion rate increase

Content Marketing builds customers’ trust, is an important factor in convincing customers to learn about and register to use the products and services that businesses provide. Especially, when you have trust, customers are ready to leave personal information, contact information such as first and last name, email, phone number, … to receive more notifications and news about product.

Avoid the Google Panda algorithm

A special thing about Content Marketing is to avoid the Google Panda algorithm. Quality content will always be “favored” by Google and placed on top of the search page. However, with poor quality content, little information and not much value to users, Google will be removed from the front pages.

Benefits of Offpage SEO for website owners

Off-page SEO is a collection of techniques implemented outside the scope of a website, including link building through social media channels, social media bookmarking, etc.

The purpose is helping to increase the credibility of the website for users and Google, helping the website rank better on search results, attracting more goods. thousands of visits to the website, increase conversion rates, improve branding.

If the OffPage SEO strategy is successful, then surely the website owners will benefit a lot such as:

Increase Rank – The website has a higher chance of being ranked by the boss on the search results page and this also means that more traffic will increase.

Increase PageRank – Page power ranking is a number between 0 and 10 that shows the importance of a website in the eyes of Google. This Google no longer updates publicly, but in my experience it still works very well.

It’s the system invented by Larry Page and Sergey Brin (the founders of Google) and one of the reasons why Google is so successful at showing the best match to searchers.

PageRank: This is just one of the 250 ranking factors that Google is using to rank websites.

More Chances of Getting New Visitors – Higher rankings also mean more exposure because when a website ranks in the top position: it gets more backlinks, more visits and more. share on more social networks. It’s like a never ending sequence of events, etc.

Confidence settings – In addition to the above, Google recently came up with the concept: Expertise, Authority and Trustworthiness (E-A-T), which plays a key role in rankings and is directly related to OffPage SEO.

Simply put, Google wants to rank webpages that exhibit high domain expertise and authority on a topic and one of the ways to ensure that the sites chosen by the algorithms can be trust, through the number of types of backlinks.

For example, if you want to be considered an expert on a topic, it is not enough just to say that you are an expert, it is not enough for other relevant websites to agree and this is shown through pointing links. to your website.

The importance of online SEO in e-commerce nowadays

Surely you have heard the concept of website SEO and that led you to this article to learn about online SEO. How to increase web rankings on search engines? If you are exactly learning about these issues, please continue reading our share below.

To attract users and customers to access their website, businesses have to SEO their website to the top of Google. Here are the reasons that the demand for online SEO services has increased sharply recently.

SEO services has increased sharply recently

Increasing website rankings, increase revenue for businesses

When customers Google search to buy goods, they tend to click on one of the first 10 results. Therefore, if the website SEO on the top of Google, the chance to reach customers is very high. Customers will often buy after searching, which increases the revenue of the business.

Improving brand reputation

Another benefit of an SEO website is to improve brand reputation on the internet. For example, you work in the field of aesthetics, beauty. The first thing is the beauty salon website design and the next is the top SEO website design.

When customers go to Google search for information about beauty experiences, beauty secrets, reputable beauty agents… As a result, your website is always at the top of the search, then customers will evaluate your brand is reputable, is a great company.

Also, when business partners try to Google search about your industry, the results show that your brand is on the front page of Google, they will trust and cooperate with you.

However, you also need to pay attention to increase the security for e-commerce. Whether your brand is big or small, the risk of being attacked by spammers, hackers, and malware is always present and can directly affect your brand reputation.

SEO has become an important marketing channel

SEO has become an important marketing channel

Anyone who wants to be successful in e-commerce business must pay attention to the SEO website. To help you better understand SEO, Mona Media would like to send you a basic website SEO process. Of course, this is just a summary of online SEO, to SEO a website to the top of Google, there are many things to do.

As can be seen, the importance of SEO in the e-commerce business is undeniable. If you want to quickly develop your business, online SEO is an indispensable part you need to pay attention to.

Four steps to help SEO website more successful

SEO is a long and laborious plan where you should hire a service company in charge or hire your own SEO specialist. They will help you research and modify your strategy to maximize results and achieve your marketing, sales, and business goals.

However, whether you hire a service or hire an SEO staff, or you can’t even afford it, you can do your own research through four steps to make your website SEO more successful, including:

1. Object research

SEO services companies have a deep understanding of their audience. They did the research and research into the target market. They know who your customers are and what you want from your business, product or service. SEO firms also know what questions and problems your target audience might ask common. If you want to be successful in managing or tracking SEO strategy, you need to understand your target market at this level.

Even if you’ve developed marketing campaigns for your target audience, audience research will evaluate the effectiveness of your previous campaigns. Consumers may change over time. If you use the outdated list of audiences, it can cause your SEO strategy to fail, which doesn’t help you or your company. Once you’ve researched your audience, you can take the next step to launch your plan.

2. Competitor analysis

Competitor analysis can bring a lot of useful information to you, which is why it is a core part of SEO management. Whether you are partnering with an SEO agency or managing in-house SEO specialists, do a plan for competitor analysis through their web design . To analyze your competitors, you’ll have to target the following audiences:

Direct competitors:  These are the businesses you compete with offline and online. You may already have a list of direct competitors to reference by searching for them on Google. Now, you need to find out how they have an online presence and their investment in SEO.

Indirect competitors: These are the companies you compete in the search results for. For example, two manufacturing firms may compete for the search term “local manufacturing company”, even though they manufacture different products.

As part of competitor analysis, you need to determine your competitor’s SEO strategy. In some cases, you may find that your direct competitor doesn’t have an SEO strategy. That is when you should turn your competitors indirectly, since most of them rank high in search results for SEO.

3. Website optimization

With your target market and top competitors already researched, your company can begin the process of optimizing e-commerce website design for SEO. This process can take time and knowledge, so assign this task to a professional or professional website design company. For example, if you have 25 pages to edit on your website, you or your team may not be able to afford to optimize all of them in a month.

4. Monthly report

Like other digital marketing strategies, SEO uses data for analysis. The data presented on your website will help you measure the success and performance of your SEO strategy. Additionally, you can find areas for improvement and make data-driven decisions when it comes to your next move.

With professional SEO manager, you can solve this problem using Google Analytics tool. This tool allows you to track traffic to your web design, including location, age, device, demographics, … No matter how you approach the report, turn the report. The report becomes a part of your SEO management so that it can be improved or improved.

20 things to note when SEO Website (Part 4)

14. Use internal links with related documents

The site structure can be strengthened continuously by using internal links. We know Google will penalize backlinks with exact matches if done too much.

Also, keep in mind that built-in content with internal links from sections like headers, footers, or sidebars is less valuable than contextual links from body.

Whenever you publish new content. Keep in mind when you can refer to old content in relevant cases and link to that content. Your focus is to highlight the pages that you consider to be most important.

Hướng dẫn tối ưu seo website hiệu quả nhanh chóng và bền vững

15. Links to external pages with related text as well

There are signs that linking to other relevant websites can help boost your rankings. If you have something relevant and helpful to share with the world and your audience, link away. It will help you build relationships and incentives that will return.

16. Actively get links to your website

If you are not affiliated with others, why would you expect them to link to you? However, you will also have to work for those backlinks.

Try to build relationships and provide value and links will come.

17. Constantly adding new, high-quality content

Although adding more content doesn’t guarantee you higher rankings or more traffic. But one thing is certain: The more content you have, the higher your chances of getting more traffic.

Tất tần tật những điều cần biết về SEO và thiết kế web chuẩn SEO

18. Content updates work best after a while

Updating and improving old content that works well can really help you with search engine rankings. Don’t just do this for the best content, but also for old content that has never met user intent.

19. Check your schema markup

Or add it if you don’t have a Schema yet. However, don’t rush to do this first. Although Schema Markup and Structured Data. It may be helpful, but other things like properly optimizing your titles are more important. Once you’ve done those, you can also take a look at Schema Markup.

To test your implementation, you can use the Google Structured Data Testing Tool. Usually, this works best for ecommerce stores. But also can be used by blogs and informational sites to their advantage.

20. Track your results with Google Search Console

Google Search Console is your best friend. You can also track everything with Google Analytics. However, when it comes to SEO, Search Console is the right monitoring tool.

Google Analytics tracks users after they visit your website. While Search Console tracks them from the Google side, on the search results pages themselves.

So for the best, best results if you use Search Console. Not only does it show you how your content is performing in Google, but it also accurately identifies a lot of SEO problems your website is likely to encounter.

20 things to note when SEO Website (Part 3)

8. Optimize your website’s loading speed

Download speed is important. Some studies show: You can lose a 7% conversion rate for every second your website takes to load more.

Speed ​​fixes include things like image size and JavaScript. Another thing that affects the speed of your website is the server. Make sure you have a good host.

Viết content chuẩn seo lên top google sau 30 ngày

9. Hierarchy & navigation of your website

Structure is one of the often overlooked SEO best practices. That’s why you need SEO before you start creating a website. The way of navigation determines how deep you click on the pages. And Google encourages the linking pages not to be too far away.

10. Use Secure HTTP Protocol

Google favors websites with secure connections. Especially when sensitive data is sent through them. So if you have a login page, a payment system, it needs to run over HTTPS.

Warning : Switching from HTTP to HTTPS could have a negative impact on rankings if done wrong. Be sure to follow the instructions for moving HTTP to HTTPS.

11. Optimize images for SEO

One of the biggest problems with images is related to their size. The BIG image will take longer to load. They make your website load slowly.

Make sure you adhere to the following rules:

  • Compress images with a tool like Smush for WordPress or ShortPixel
  • Display them at the right size and don’t just shrink them with CSS
  • Load the image out of the user’s view later, with LazyLoad

However, image optimization doesn’t end here. Make sure you also add a Title and related Alt Tags to the image.

Hướng dẫn tối ưu seo website hiệu quả nhanh chóng và bền vững

12. Use video in your content

Not too many people do this. You can add videos to support your content. Or you can even resubmit the full content and then link it. For example, if you have a great article, turn it into a video. Then, embed the video in the content and also link back to the post from your video description.

Each social media platform requires a different strategy. What works on Facebook might not work on Instagram or LinkedIn.

13. Perform regular website audits

Checking your website is useful for uncovering small issues that can turn out to be big ones. Over time, small changes start to sneak in, and sometimes, things can escalate. Checking your site regularly will help spot problems early on. From there, fix them before things go bad.

20 things to note when SEO Website (Part 2)

4. Use the main keyword in the title and description

The title tag and meta description are really important for SEO. For the first time, Google actively searched for keywords inside. Your title tag to find out if the content is relevant to search queries.

Second, these headlines influence TLB. Which means more clicks to your website.

The trick is you can add keywords in the title. Studies show that users want to see keywords within the title or description. That’s also why Google puts their keywords in bold text all the time.

5. Write content that is optimized for your users and Google

Follow that order. Your users first, then Google. Writing well-optimized content is one of the most important SEO best practices. 

6. Use short and human-friendly URLs

Warning : Don’t change the URL that is indexed by Google without doing the proper 301 redirect. This can have a big impact on your rankings. It’s always the best idea to get the URL in the first place and stick with it.

URL length is not a ranking factor. But having a correlation between shorter URLs is likely to yield higher rankings. It’s possible that better optimized pages just need cleaner URLs. But notice, this is just “Maybe”. It is important that a URL should accurately describe what the content is about . This way there will be more chances that people will click on them. In fact, it increases CTR by up to 45%. The keywords inside the URL also help Google find out what the content is about.

toi-uu-hoa-tu-khoa-tim-kiem

7. Make sure your website is mobile friendly

In this day and age, most people are browsing the web on their phones. More than 50% of traffic on most websites comes from mobile searches. If your website is not properly optimized for padded mobile use. You could lose a lot of traffic.

Google uses mobile-first indexing. That means they’ll be looking at the mobile version of the website first. The site will then rank.

20 things to note when SEO Website (Part 1)

To simplify the SEO process and get good results in rankings. Have you ever asked the question what you need to pay attention when SEO Web? And this article will help you give answers:

1. Optimize for search intent

Search intent is important in 2020. When a user searches for something, Google must return relevant results to match their search intent. Otherwise, it will bring a bad experience for the user.

Example: If you have a website that sells shoes and focuses on the keyword phrase “Buy shoes online”. Then you will probably encounter many difficulties. The reason is that people searching for this phrase are targeting e-commerce sites.

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Instead, a better option should be targeting keywords that are descriptive or beneficial. Such as “Best Running Shoes“. Or other keywords where people are searching for informational content instead of stores.

You can clearly see a difference in search intent for this keyword, with more informational content available.

So, before you start writing content, think carefully about what you’re optimizing for.

2. Do in-depth keyword research

Keyword research is always the most important step when it comes to SEO. It’s important to know what your users are looking for. If not, you are chasing a fiction. In addition, it also helps to know what the competition is doing. So make sure you research that too.

3. Targeting and main topic

You don’t have to target a single keyword. However, it’s important to target a main topic. Again, it is all up to the user’s intentions. If you think the two keyword phrases are very similar. But you are not sure of that intention, do a Google search.

Does Google show the same search results for both keywords? Or are they different?

For example, Indonesian travel advice and someone traveling to indonesia seem very similar, but the intentions are very different. In the first person, people want to see travel destinations from popular blogs. While in the second person they wanted to know if it was okay to travel to Indonesia.

When you do keyword research, always check the type of results that rank for each particular keyword. If the search results are similar, you can try a combination of keywords. This way, you will get more traffic. However, if the intentions are different and the results are different, don’t try to catch two rabbits with one shot.