Top SEO Trends to Focus on in 2020 (part 2)

4. Expertise, Authoritativeness, and Trustworthiness

The most update SEO trends reveal that Google favors expert, authoritative, and trustworthy websites. Backlinko refers to those three due to the Domain Authority 2.0.

According to Backlinko, Expertise, Authoritativeness, and Trustworthiness (E-A-T) has been a neighborhood of Google’s Quality Rater Guidelines for several years. However, the program giant appears to be mentioning it tons nowadays.

So, apart from publishing high-quality, relevant content, confirm that you simply also work on your site’s E-A-T.

5. Visual Search Optimization

The advent of smartphones equipped with highly qualified cameras gave birth to visual search. So what’s this emerging SEO trend this year?

Visual search uses real-life images such as photos and screenshots to find out anything online. As an example, using Google Lens to seek out a dress or Pinterest to try to to a method match are samples of visual searching.

Even if you’re not within the apparel industry, it’s still advisable to optimize your pages for visual search. But if you don’t skills, be happy to follow the fast tips below.

• Use images relevant to the topics of your page.

• Make sure that you are using high-resolution images.

• Use multiple images, particularly in long-form content.

• Optimize the titles and descriptions of your image.

• Optimize the file sorts and dimensions of images.

• Don’t forget to include captions and feature alternative text (alt-text).

6. Voice Search Optimization

With the growing popularity of voice assistants and smart speakers, optimizing your pages for voice search is a superb move.

A study conducted by Adobe Analytics shows that 91 percent of brands that they surveyed were already making significant investments in voice. A substantial percentage of the respondents believe that voice can help drive conversion, increase revenue, and improve user experience.

In a separate report released by SEMRush last year, it predicted that half all online searches this year are going to be made through voice. There’s little question that voice search optimization is one among the SEO trends that you simply should prioritize this year.

Top SEO Trends to Focus on in 2020 (part 1)

Search engine optimization remains an evolving industry. The SEO trends within the recent years were proof of how its growth, development, and practices have changed.

In this article, we compiled the top SEO trends that you simply should remember of if you would like to remain relevant this 2020.

1. Content is King

Content remains king this 2020. And, it’ll probably be the case, not just this year, but within the future also.

High-quality content still has the foremost impact when it involves search ranking. Regular publishing of excellent content will help your website rank organically for relevant keywords and search terms.

If you would like Google to favor your sites, confirm that your content is:

• Informative

• Readable

• Unique

• Free of spelling and grammar mistakes

• Adds value to your audience

2. User-Focused Optimization

The best thanks to optimize for BERT is to write down naturally.

Google has fully applied BERT – a tongue processing model – to Google Search. The aim of BERT models is to make sure that users will get the simplest content match for his or her queries.

Before, the search algorithm of Google relies on keywords heavily to match user queries with answers. However, the tech giant realized that it’s not the foremost efficient way of providing relevant answers to people.

BERT allows Google Search to know the context and intent behind a question. So, what’s it now for you? In order to put it in perspective, you can’t optimize for BERT; however, you’ll optimize your content for your audience.

Simply put, write good content for your audience.

3. Optimization With AI

You probably know by now how Google uses AI to enhance Search. As more people go browsing to seek out things and conduct transactions, Google’s algorithm will still grow smarter.

There’s little question that AI has played an important role within the way we optimize our content. And this year, we’d like more AI tools to make better content and gather more data.