Promotion forms in popular marketing (Part 2)

3. Promotions on special occasions

Businesses, shops always have a plan in advance about all the holidays that can be promoted for customers: Noel, Thanksgiving, company birthday programs, store opening etc. Promotions, discounts on special occasions business units are always selected to boost sales. No matter what industry you do in your business, you can rely on special days to attract customers.

4. Lucky draw

In order to attract customers to know more about their products, organizing the lucky draw program right at the business location is also an effective marketing promotion that businesses should consider.

After buying with a certain value order, customers will be drawn to receive prizes, gifts, products, etc. This will create excitement for customers when shopping, stimulating the demand of consumers.

5. Customer gratitude promotion

This is considered as a gift for customers who have always trusted to use your product. Sometimes, businesses should create a special customer gratitude program instead of a thank you and thereby create general or separate promotions for each customer. For example, on the customer’s birthday, the customer has the priority to buy at the store discount, while other customers still have to buy at the original price.

In case customers have purchased products here and provided personal information, on their birthday, customers will be able to buy any product at the store at a preferential price compared to customers. other. This promotion not only helps businesses sell more products, expand the customer file, but also helps customers feel more interested and appreciated.

6. Promotional incentives for loyalty cards and membership cards

Currently, most stores and supermarkets have loyalty card programs, membership cards for customers every time they shop, many businesses and shops also choose this form to retain their customers.

By using loyalty cards, not only will you get a loyal customer base, but also point-of-sale promotions also bring in many new customers. If your company has an attractive redemption policy, the high accumulation rate is not much different from other promotions, even hot because the value of the card is long term.

Promotion forms in popular marketing (Part 1)

1. Discount, inventory discharge

Products always change with each season, changing models, product trends is inevitable. Therefore, businesses and stores all want to push inventory to recover capital, reduce risks and update new models. You can liquidate and discharge inventory, samples, defective goods with discounts usually from 40% to 90% depending on each group of goods as well as the size of the business unit.

Normally, when an enterprise conducts any form of promotion in marketing, the cost of such promotion is recorded into the company’s expenses (helping to reduce corporate income tax). The purpose of reducing and discharging inventory is to stimulate people to buy, so it is widely publicized, has great coverage, stimulates many groups of people to come, helping to achieve the goals of the business.

For example, when mobile operators implement the 50% promotion, they will have to announce publicly and expect that there will be a number of customers because of that program to top up. If they do not notify but only automatically add money each time the customer deposits, the number of top up customers will be very small.

This can be said to be one of the most effective forms of marketing promotions applied by many businesses.

2. Offering a discount voucher

Instead of cashing, merchants often choose to give discount vouchers to keep customers from buying their products. It could be a voucher worth of goods, it could also be a vocher used to buy goods with a discount, etc.

For example, when a customer buys item A, he gets a gift voucher of item B. The customer who uses this coupon will be able to buy item B at a discounted price of 50% compared with the customer without the voucher. The use of vouchers, discount vouchers is an effective way to keep customers from using the company’s products for a long time, and is a form of business promotion that cannot be ignored.

The top Do-it-yourself SEO Tips you need to know (Part 2)

  1. DIY Public Relations

Although link authority is one of the main components of SEO, purchasing links is forbidden by search engines like Google and Bing. As a result, public relations come into play. If you have your own PR representatives, work with them in order not to invalidate their efforts. If you’re doing it yourself, please read on.

Google advises site owners to build obliging websites that they want to tell their friends about to visit over and over. This is Google’s answer to the question “how to get more links ethically?”

You should produce content that must be targeted to different segments of the media. Then, these contents will become conversation starters with different sites, as an enticement that let them write about or link to.

  1. Build Your Social Media Network

Join Twitter and at least one other social media platforms such as Facebook, Instagram, Pinterest, LinkedIn. Joining social media helps you to connect with your customers and offers a number of audiences for your content.

Nurturing these relationships develops your SEO in the long term. Increasing the view of your content also helps in increasing the likelihood that some of those audiences will blog about or link to it.

  1. Understand Google Analytics

You can’t optimize what you don’t measure. The importance of digital marketing analytics is nearly the same with financial reports in business.

So, try to understand basically about Google Analytics (or any other web analytics package your business uses). In Google Analytics, read the reports under Acquisition > All Traffic > Channels. Clicking on “Organic Search” will help you to analyze performance for your SEO program.

  1. Read an SEO Blog

Study an SEO guide such as my blog. Then subscribe to another SEO blog.

There are some helpful and free beginner SEO guides like Search Engine Land’s “Guide to SEO,” Moz’s “The Beginner’s Guide to SEO,” and Google’s “Search Engine Optimization Starter Guide.”

  1. Ask Questions

If you are stuck or have any question, join SEO communities like Google’s Webmaster Forum, WebmasterWorld Forum, Search Engine Watch Forum, to ask for instruction.

The top Do-it-yourself SEO Tips you need to know (Part 1)

Search engine optimization (SEO) is not advertising, but it still costs time and money. If you have the money but don’t have time, an SEO agency or consultant is an option. But if you don’t have enough money, use these do-it-yourself SEO tips to improve your organic rankings.

1. Master Keyword Research
Always begin with keyword research, don’t assume that you know what consumers want.
You may understand your industry jargon clearly, but your prospects might use different words and phrases to refer to your services or goods. Keyword research provides an understanding of the terms that consumers use to find your products. It also helps to judge the demand for them.
The best keyword research tools offer a quantitative demand score that helps define the relative value in directing each keyword theme. There are many popular free keyword research tools such as Google Trends, Keyword Shitter; AdWord & SEO Keyword Permutation Generator; Google Correlate; Keywords Everywhere.
2. Understand Your Competition
Search for the most important products and services you offer and note the top ranked websites in the search results, those that have the same business model with you and also the ones that don’t have the same one with you but compete for the same searches.
Also, remember their reviews and remark their social media activities to discover what their customers think unlike what you hear, or not, from your own.
3. Plan Your Site
By defining what consumers want and the keywords they use to find those products and services, identify your website to address those search queries.
Use long keyword themes which are longer and more specific in blog posts and FAQ pages.

4. Optimize Your Site
The next step is to optimize your site for search engines, accessibility, and performance. Website optimization is the process of using controlled experimentation to increase a website’s overall quality to drive business goals. If your website ranks highly in search engine results, is easy to use and loads quickly, it can help to increase your traffic and prevent user frustration.
5. Produce Regular Content
You don’t need to post content every day but publish your own content regularly, maybe weekly or at least monthly updates. New content is an important factor in keeping site visitors interested and coming back for more, so it will lead to higher search engine rankings. When writing new content, remember that each page should have at least 350 words.
Content does not need to be text, it can be a video with transcripts, or photographs with short textual descriptions.

How To Connect WhatsApp From Laptop Or Desktop

Friends we have seen that many times you are getting call on your phone. But same time you have to answer the WhatsApp too. So this issue comes many times. So what is the solution for this? As we have seen many people do not answer there WhatsApp due to they get too many calls on phone.

So we are here to learn how to connect your Laptop or Desktop with WhatsApp. This is a very easy way to do. So there are few steps which you have to follow to connection Laptop or Desktop with WhatsApp. WhatsApp on Laptop or Desktop is making you smarter on technology. So now let learn how to use WhatsApp on your Laptop or Desktop.

To use WhatsApp on your Laptop or Desktop you need to follow 3 easy tips. So now learn what you need do.

Step-1 Open https://web.whatsapp.com

Step-2 Open your phone

Open Whatsapp-Go To Setting-Click On WhatsApp On Web

Step-3 Scan QR code


Now you can enjoy that Whatsapp on your Laptop and Desktop. Please be sure that
(1) Your Laptop and Desktop must connect to the internet connection.
(2) Your mobile must have active internet service.
(3) If you get any call on your phone then connect to mobile internet with WI FI connection otherwise your Whatsapp will be disconnected.