- DIY Public Relations
Although link authority is one of the main components of SEO, purchasing links is forbidden by search engines like Google and Bing. As a result, public relations come into play. If you have your own PR representatives, work with them in order not to invalidate their efforts. If you’re doing it yourself, please read on.
Google advises site owners to build obliging websites that they want to tell their friends about to visit over and over. This is Google’s answer to the question “how to get more links ethically?”
You should produce content that must be targeted to different segments of the media. Then, these contents will become conversation starters with different sites, as an enticement that let them write about or link to.
- Build Your Social Media Network
Join Twitter and at least one other social media platforms such as Facebook, Instagram, Pinterest, LinkedIn. Joining social media helps you to connect with your customers and offers a number of audiences for your content.
Nurturing these relationships develops your SEO in the long term. Increasing the view of your content also helps in increasing the likelihood that some of those audiences will blog about or link to it.
- Understand Google Analytics
You can’t optimize what you don’t measure. The importance of digital marketing analytics is nearly the same with financial reports in business.
So, try to understand basically about Google Analytics (or any other web analytics package your business uses). In Google Analytics, read the reports under Acquisition > All Traffic > Channels. Clicking on “Organic Search” will help you to analyze performance for your SEO program.
- Read an SEO Blog
Study an SEO guide such as my blog. Then subscribe to another SEO blog.
There are some helpful and free beginner SEO guides like Search Engine Land’s “Guide to SEO,” Moz’s “The Beginner’s Guide to SEO,” and Google’s “Search Engine Optimization Starter Guide.”
- Ask Questions
If you are stuck or have any question, join SEO communities like Google’s Webmaster Forum, WebmasterWorld Forum, Search Engine Watch Forum, to ask for instruction.