The top Do-it-yourself SEO Tips you need to know (Part 2)

  1. DIY Public Relations

Although link authority is one of the main components of SEO, purchasing links is forbidden by search engines like Google and Bing. As a result, public relations come into play. If you have your own PR representatives, work with them in order not to invalidate their efforts. If you’re doing it yourself, please read on.

Google advises site owners to build obliging websites that they want to tell their friends about to visit over and over. This is Google’s answer to the question “how to get more links ethically?”

You should produce content that must be targeted to different segments of the media. Then, these contents will become conversation starters with different sites, as an enticement that let them write about or link to.

  1. Build Your Social Media Network

Join Twitter and at least one other social media platforms such as Facebook, Instagram, Pinterest, LinkedIn. Joining social media helps you to connect with your customers and offers a number of audiences for your content.

Nurturing these relationships develops your SEO in the long term. Increasing the view of your content also helps in increasing the likelihood that some of those audiences will blog about or link to it.

  1. Understand Google Analytics

You can’t optimize what you don’t measure. The importance of digital marketing analytics is nearly the same with financial reports in business.

So, try to understand basically about Google Analytics (or any other web analytics package your business uses). In Google Analytics, read the reports under Acquisition > All Traffic > Channels. Clicking on “Organic Search” will help you to analyze performance for your SEO program.

  1. Read an SEO Blog

Study an SEO guide such as my blog. Then subscribe to another SEO blog.

There are some helpful and free beginner SEO guides like Search Engine Land’s “Guide to SEO,” Moz’s “The Beginner’s Guide to SEO,” and Google’s “Search Engine Optimization Starter Guide.”

  1. Ask Questions

If you are stuck or have any question, join SEO communities like Google’s Webmaster Forum, WebmasterWorld Forum, Search Engine Watch Forum, to ask for instruction.

The top Do-it-yourself SEO Tips you need to know (Part 1)

Search engine optimization (SEO) is not advertising, but it still costs time and money. If you have the money but don’t have time, an SEO agency or consultant is an option. But if you don’t have enough money, use these do-it-yourself SEO tips to improve your organic rankings.

1. Master Keyword Research
Always begin with keyword research, don’t assume that you know what consumers want.
You may understand your industry jargon clearly, but your prospects might use different words and phrases to refer to your services or goods. Keyword research provides an understanding of the terms that consumers use to find your products. It also helps to judge the demand for them.
The best keyword research tools offer a quantitative demand score that helps define the relative value in directing each keyword theme. There are many popular free keyword research tools such as Google Trends, Keyword Shitter; AdWord & SEO Keyword Permutation Generator; Google Correlate; Keywords Everywhere.
2. Understand Your Competition
Search for the most important products and services you offer and note the top ranked websites in the search results, those that have the same business model with you and also the ones that don’t have the same one with you but compete for the same searches.
Also, remember their reviews and remark their social media activities to discover what their customers think unlike what you hear, or not, from your own.
3. Plan Your Site
By defining what consumers want and the keywords they use to find those products and services, identify your website to address those search queries.
Use long keyword themes which are longer and more specific in blog posts and FAQ pages.

4. Optimize Your Site
The next step is to optimize your site for search engines, accessibility, and performance. Website optimization is the process of using controlled experimentation to increase a website’s overall quality to drive business goals. If your website ranks highly in search engine results, is easy to use and loads quickly, it can help to increase your traffic and prevent user frustration.
5. Produce Regular Content
You don’t need to post content every day but publish your own content regularly, maybe weekly or at least monthly updates. New content is an important factor in keeping site visitors interested and coming back for more, so it will lead to higher search engine rankings. When writing new content, remember that each page should have at least 350 words.
Content does not need to be text, it can be a video with transcripts, or photographs with short textual descriptions.

What Exactly Is Internet of Things (IoT)?

Internet of Things, or simply IoT, is essentially a system of interrelated mechanical and digital machines, computer devices, objects, people or animals that are provided with UID’s (Unique Identifiers) along with the ability to send data over a network without the need for human-to-computer or human-to-human interaction.

A thing within the Internet of Things could either be an animal on a farm with a biochip transponder, an individual with an implant such as a heart monitor or a luxury vehicle with built-in sensors to notify the driver of oil levels, tire pressure, or assist with parking. Basically, it can be any man-made object that could be allocated an IP address and is capable to transfer data over a network.

Organizations in a broad range of industries are utilising Internet of Things to operate much more efficiently, improve decision-making, better understand customers where they can provide enhanced service, and increases the overall value of the organisation.

How Internet of Things Work

An Internet of Things ecosystem basically consists of smart devices that are web-enabled and utilise communication hardware, sensors, and embedded processors to act, send, and collect data they need from their environments. The IoT devices will share the data they collect from sensors by basically connecting to an Internet of Things gateway where the data is either analysed locally or sent to the cloud.

In some cases, these IoT devices will communicate with other devices that are related and will act on the information they receive from each other. The IoT devices perform most of the work without the need of human intervention. However, people could interact with IoT devices. For example, to give them instructions, set them up, or access the data. The communication, networking, and connectivity protocols used within these devices that are web-enabled greatly depend on the applications deployed.

Enterprise and Consumer IoT Applications

There are several applications of IoT in the real world, ranging from enterprise IoT and consumer IoT to industrial and manufacturing IoT. These IoT applications span across several verticals, such as energy, telco, automotive, and more. For example, in the consumer segment, smart homes equipped with smart applications, smart thermostats, and connected lighting, heating, and electronic devices can easily be remotely controlled by smartphones, computers, or other mobile devices.

In healthcare, Internet of Things provide loads of benefits, such as the ability to closely monitor a patient and use the generated data to analyse it. Smart buildings can rapidly reduce energy costs by utilising sensors to detect the number of occupants in a specific room. Businesses can use IoT to switch on air conditioners when a conference room is packed with people. IoT systems in agriculture can assist in monitoring soil moisture, humidity, light, and temperature by using connected sensors.

Benefits of IoT

There are loads of benefits to organisations that utilise Internet of Things, for instance:

• Improve customer experience
• Monitor overall business processes
• Save money and time
• Enhance the productivity of each employee
• Adapt and integrate business models
• Generate more revenue
• Make better decisions in the business

Top 6 Internet Tricks and Tips

The internet is a powerful and vast resource that can be extremely overwhelming for users, especially those that are inexperienced. Below you will find our top 10 tricks and tips for using the internet as well as an internet browser.

Tabbed Browsing

Tabbed browsing is available on all internet browsers, and you can take full advantage of it every time you are on the internet. While browsing a site or reading an article, you might find a link that looks interesting to you. Any link that you find interesting can be opened in a new tab which won’t interrupt your reading. To accomplish this, simply hold down CTRL and left-click on the link with your mouse. You can also open a new blank tab by pressing CRTL and T simultaneously.

When you enter an internet address, there’s no need to include the www or http:// in the address. For instance, if you want to visit Guru of Tips, you simply need to insert guruoftips.com. To make things even simpler when you visit a .com site, simply type guruoftips followed by pressing Ctrl+Enter.

Switch between web page fields much faster

If you are filling out an email, first name, or address, you can switch between each field by simply using the Tab key or by using Shift+Tab to switch back a field. This is extremely handy and much faster than clicking with your mouse in each field you wish to enter information.

Know your shortcuts for Internet Browsers

There are several shortcut keys that you can use while using an internet browser. Below you will find our most recommended shortcuts.

• Press Ctrl+L or Alt+D to position the cursor into the address bar.

• Holding down Ctrl and pressing – or + will decrease and increase the size of the text. To reset the text, simply use Crtl+0.

• Press Alt + left arrow or the backspace key to go back a page.

• Press Ctrl+R or F5 to reload or refresh a web page.

• To make the browser full screen, press F11. To return to normal view, press F11 again.

• To open internet bookmarks, press Ctrl+B.

• To search for specific text on the website, press Ctrl+F to open a search box.

Use the full potential of internet search engines

Get the best results from every search. If you are unable to find what you are looking for, try adding quotes to your text. For instance, searching for ‘internet tips’ without adding quotes will return results with ‘internet’ and ‘tips’ anywhere on the web page. However, should you search for “internet tips” with quotes, you will only receive pages with “Internet” and “tips” next to each other.

Use alternative browsers

Most users will simply use the default browser that’s already installed on their computers. For instance, most will use Internet Explorer when using Microsoft Windows. However, there are several fantastic alternatives that come equipped with various features, and they are free to download. Some of our favourites include Opera, Mozilla Firefox, and Google Chrome.

How to Increase the Security of your Website

In most cases, the best way to tackle any task is to implement the simplest ones. You should be well aware that you need to ensure your website is always safe and secure, but once you venture down the road of website vulnerabilities, you will encounter convoluted solutions and complex concepts. However, there are several basic practices you can follow to improve sites security.

Keep Software Up-To-Date


It’s extremely vital to keep all scripts and platforms up-to-date. Hackers will always target security flaws when it comes to popular web software. Therefore, you’ll be required to keep your programs up-to-date to ensure you patch security holes. Maintaining and updating the software you use it extremely important.

Utilise a Strong Password Policy

Another crucial necessity is the use of strong passwords. Most hackers regularly use sophisticated software programs to crack weak passwords. To ensure protection against these programs, your passwords need to be complex, consisting of special characters, lowercase letters, uppercase letters, and numerals. The password policy should also be maintained throughout your company and should be a standard when it comes to site security.

Encrypt Login Pages

It’s best to utilise SSL encryption within your login pages. This allows for sensitive information, including login credentials, social security numbers, and financial information to be securely transmitted.The information you enter on your login page will then be encrypted, making it useless for third-party hackers who attempt to intercept it. This kind of technology is in use in verious online industries, especially in the gaming sector.

Utilise a Secure Host

Selecting a reputable and secure web hosting organisation is extremely important to the security of your website. Ensure that the host you choose to use is well aware of threats and is dedicated to keeping your site safe and secure. The selected host also needs to back up your valuable data to a remote server and ensure its extremely easy to restore when your site is hacked. Furthermore, select a host with technical support to make things even easier for yourself.

Keep Your Site Clean

Every plug-in, application, or database on your site can also be a hacker’s point of entry. It’s recommended that you delete any applications, databases, or files from your site that is no longer valid. In addition, we suggest keeping your file structure very organised which will make things easier when you delete old files.

Keep Your Data Backed Up

Ensure your backup your site quite frequently. It’s highly recommended that you maintain backups of all the files on your website in case you lose data or your site becomes inaccessible. Although your website host provider will keep backups on their own servers, you should still keep your own backup files as well. Most content management programs come equipped with extensions or plugins which automatically back up your website, and therefore you can back up your content and databases manually.

Scan Your Site for Vulnerabilities

The last step is to frequently perform website security scans to test for server and website vulnerabilities. You can create schedules for web security scans or ensure they run after every change you make to your site. There are several useful tools available on the internet which will measure the security of your site as well.

Tips to Increase the User Experience of Your Website Dramatically

Your website is more powerful as a marketing tool as ever before in today’s modern era where websites became 24/7 salesman, and your website is the centrepiece of all efforts.
While technology is great, it is also fast pasting, rapidly changing and websites can look outdated and feel old much quicker, redesigning is ideal although it takes both cash outlay and time. There are a few tricks that can keep your website fresh easy to use and provide it with the up-to-date look that attracts online clientele.

While some might think of white space as boring, it remains essential in a good design. The white space enables visitors to focus on elements such as the text since it makes all content more legible. The Crazy Egg website revealed that text surrounded by white space enjoyed 20% more attention to others. White space makes any website feel modern, fresh and it’s a great option to increase your ability to communicate your product to the user.

Nothing is as irritating as to wait for webs pages to load and with the explosion of mobile devices, people worldwide are more and more accessing content across several platforms. Most surf the web during coffee breaks while waiting for their order at Starbucks, watching television or waiting for their next appointment and everyone is expecting the content to load fast.

Nothing interrupts the experience of the mobile or desktop user as much, and according to intense studies by Radware Web Performance a two-second delay results in abandonment rated of 87%, the same study also showed that 70% of shopping carts are abandoned before online checkout.

37 billion hours are spent yearly by Americans waiting in lines, it works out to around 118 hours per person when you include babies, and this is what led to the research of the psychology of waiting as well as online versus in-store experiences.

Online shoppers demand instant service

What online shoppers demand is instantaneous service, since 44% of online shoppers say that slower transactions make them second-quest the success of the transaction.
Things that we all know about waiting and are common-sense:

• Satisfaction decreases as waiting time increase
• The wait becomes less acceptable as the perceived wait increases
• Average person’s sense page loading times as 15% slower as what they are
• In recounting their web experience, most recall the loading time as 35% slower

Another area where users punish you severely is 404s “Page not Found”, most search engines are not that severe when it comes to 404 errors, although it annoys users. Most find another site, and you lose a potential client. 404s can be checked via the Google Webmaster tool, which analyses clicks from searches, alerts you when critical issues or errors happen and its free.

Start Your Blog Today

Find everything you need in this easy step-by-step guide for beginners and create your own blog in just 20 minutes. Learn from an expert that has been blogging and building websites since 2002, while assisting hundreds of other to achieve the same. While the thought of blogging could be intimidating and overwhelming the free guide offers all the information on how to blog just by using basic skills on your computer, and it’s easy to start no matter your age.

Blogging is a website that is focussed on content writing, and any theme or topic can be used. A comment section is important since it allows correspondence from your readers. This type of interaction between the reader and the blogger is one of the main benefits and allows the sharing of ideas. What opens the door to making money is the loyalty and trust of the readers.

One of the biggest misconceptions of blogging is that you must have great writing skills, it’s not true since most individuals read blogs to get a perspective on the subject and therefore a conventional and informal style is used by most bloggers. What is most important is to have a passion for your topic, bloggers don’t need to be experts although loving the topic makes the start of a blog easier and at the same time keep readers interested.

The main reasons for anyone starting a blog are the following:

• To make money from home
• To share their story or passion with others
• Recognition for their business or themselves
• Finding a community and connecting with others

Six Steps in Starting a Blog:

• Choose a name for your blog, something descriptive is always more catchy
• Once you have the title get your blogging online by registering it and getting hosting
• Choose one of many free templates and customise it
• The fun part is writing your first blog and then to post it
• Promote your blog to ensure more people start reading it
• To make money from your blog, you can select from many options to monetise it

Picking a blog name is much easier once you have decided on a topic, which could be any life experience, passion, hobby or a blog about you. Once you have found your topic, your blog’s title should be descriptive and often it works better to have a few words instead of one. Choose words that would attract attention, if it’s a food blog use words such as meals, recipes, or yummy foods. In personal blogs use your name, for example, Mikes Magic Blog, or Blogging with Mike.

Once the name is confirmed it is time to choose a domain, which could be a .net, .org or .com and in registering it remove the spaces so Mikes Magic Blog would become mikesmagicblog.com and remember to check if that domain is available. Select a host and start having fun in creating a site that offers great visuals to go with your blogging style. Once your blog attracted a large online audience, advertisers will contact you, asking for an opportunity to advertise and it will be time to make some cash from something you enjoy doing from home.

How Can You Improve Your Coding

Coding is an important skill to have – no matter if you are learning or practising your skill for a personal or professional reason. While there is a countless amount of ways to code, such as using HTML, there are sites that were directly built to help improve one’s coding skills in challenging ways. While these sites will vary depending on the skill level of the coder – some will offer line by line help while others will allow you to run free if you manage to beat the challenge. In 2018, coding is becoming a highly valued skill where it can easily improve the chances of getting a high paying job. However, the best way to improve your skills is by challenging yourself nonstop. Listed below are some helpful website where beginners to advanced coders can learn and practice the skill to prepare for the job.

Coderbyte


This website is the perfect starting place for beginners or intermediate coders who need to brush up on their skills. It offers over 200 challenges that are all coding related and proves additional help for the earlier challenges if needed. Additionally, this site is helpful as it allows users to view the official way that the code should have been created as well as a few of the most popular and efficient user-created options as well. Along with coding challenges, this site will allow anyone who uses it to dabble in web development and other side areas is desired.

CodeFights


This is a more social way to practice coding. While there is a large and constantly growing coding challenge that would appeal to beginners and intermediate coders. There is also an active forum where users can discuss coding, the way they solved the coding challenge, as well as offer additional recommendations. One of the more interesting features is the use of Company Bots. These bots will challenge you in a code creating match. Though, the bots were created by engineers who worked at Dropbox, Quora, and Uber.

Top Coder

Top Coder has earned its name due to it being one of the first online platforms where coders could code and program in a competitive sense. It focuses on its list of algorithmic challenges where it will prompt the user to use the code creator to solve. One of the highlights is the monthly Single Round Matches, which will happen on specific days and times, where users can compete to see who can solve the challenge the fastest and most efficient way. Since this site is catered towards advanced coders, there is also the chance of winning prizes for the codes.

CodeChef


CodeChef is a perfect coding site for users internationally as it is based in India. It will allow users the chance to solve hundreds of coding challenges with the usage of the online code editor. The challenges are categorised which will allow users to focus on specific areas if needed as well as see which will fit their skill level. If you happen to be an advanced coder, it would do some good to write on the forums and create coding tutorials to help others.