8. Optimize your website’s loading speed
Download speed is important. Some studies show: You can lose a 7% conversion rate for every second your website takes to load more.
9. Hierarchy & navigation of your website
Structure is one of the often overlooked SEO best practices. That’s why you need SEO before you start creating a website. The way of navigation determines how deep you click on the pages. And Google encourages the linking pages not to be too far away.
10. Use Secure HTTP Protocol
Google favors websites with secure connections. Especially when sensitive data is sent through them. So if you have a login page, a payment system, it needs to run over HTTPS.
Warning : Switching from HTTP to HTTPS could have a negative impact on rankings if done wrong. Be sure to follow the instructions for moving HTTP to HTTPS.
11. Optimize images for SEO
One of the biggest problems with images is related to their size. The BIG image will take longer to load. They make your website load slowly.
Make sure you adhere to the following rules:
- Compress images with a tool like Smush for WordPress or ShortPixel
- Display them at the right size and don’t just shrink them with CSS
- Load the image out of the user’s view later, with LazyLoad
However, image optimization doesn’t end here. Make sure you also add a Title and related Alt Tags to the image.
12. Use video in your content
Not too many people do this. You can add videos to support your content. Or you can even resubmit the full content and then link it. For example, if you have a great article, turn it into a video. Then, embed the video in the content and also link back to the post from your video description.
Each social media platform requires a different strategy. What works on Facebook might not work on Instagram or LinkedIn.
13. Perform regular website audits
Checking your website is useful for uncovering small issues that can turn out to be big ones. Over time, small changes start to sneak in, and sometimes, things can escalate. Checking your site regularly will help spot problems early on. From there, fix them before things go bad.